According to the Internet World Stats statistics, just last year (2010), the number of internet users in North America alone has reached over 266 million people. That is a growth of 146.3% compared to 2000. This number though, is not anywhere close to the number of internet users in Asia: 825 million people, a growth of 621.8% from the year 2000. Without any further saying, one can comfortably be ensured that this number is not likely to stop growing. Internet advertising, or as many people prefer – online marketing, is a form of promotion using the internet and World Wide Web to attract customers. One of biggest advantages of using internet advertising is that this form of marketing has been growing very quickly during the past decades. More companies are paying big bucks to have their names on the internet and get the word out to millions of users.

With a huge number of viewers who use internet at least once a day (though most people are likely to go online more than few times a day), internet advertising is a gold mine. Let take a quick look at the past when television was first introduced in 1920s, millions of people would almost kill to have one, and companies paid billions to have an advertising spot on popular channels. Now think about the internet. At the time when TV ads are getting expensive and radio ads are getting ignored, internet advertising and marketing are taking over. Why? Well, for the fact, advertise on the internet is surely much cheaper than on TV or radio. Without paying big investment, now companies can get targeted viewers with just a few dollars. Based on the statistic of the Hochman & Associates LLC, an internet marketing consulting firm in Connecticut, the average cost per click (CPC) in 2010 is $1.24. Meaning with a merely a dollar, company now can have a targeted customer, who happens to be looking for that exact product, to click on their ad and driven straight to their sale page. Now how great is it, when comparing to paying million dollars for a TV advertising campaign and knowing that 90% of the viewers can just push a button to jump to another channel?

In all, though TV advertising is still considered the king of marketing, internet advertising is like the prince charming. While companies have to plan out carefully how much money to spend on TV or Radio Ads, using the internet can have a big advantage over traditional marketing ways. Viewers who click are targeted, sale pages are only one click away, video and sound can be easily embedded, and the costs are just a fraction from what to pay for TV and Radio stations.

Though to understand fully the internet language, one should learn the basic terms of internet marketing as they appear very often and are the essentials for whoever wants to get attention online. These terms are not hard to understand once you get a hold of them. With no further saying, one should have considered advertise online. Big or small company, personal or business, internet advertising has a slide for all. In fact, they are pretty self-explanatory:

CPM (Cost Per Mille), or CPT (Cost per Thousands): the cost that the advertiser must pay to get 1,000 views. Note that this only to get the ad exposed to viewers without any guarantee that the viewers will click on it, CPV (Cost Per Visitor): the cost to get one Targeted Visitor to the advertiser’s web page, CPC (Cost Per Click): the cost to get one Targeted Visitor to click on the ad.

This cost is occurred only when a person click on the ad, i.e. the advertiser does not need to pay upfront. CPA (Cost Per Action): the cost to get a viewer to perform a particular action on the site. The advertiser will not have to pay until the visitor actually fill out a form or submit a piece of information. This is very similar to CPL (Cost Per Lead) and CPE (Cost Per Engagement).

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