If you have ever attempted PPC, pay per click, advertising only to be met with poor consequences, then we do understand the feeling. However, it is not all that difficult to achieve success with this unique form of promoting. Google is always trying to improve their services and user experience, and that is why they have become more stringent in the last two or so years. They have essentially cleaned house in their attempt to provide a better experience for their visitors. There are a number of critical areas that need to be done right before you can make money with almost any PPC ad platform and not just Adwords. We will talk about just one of them, but this particular area has a huge impact on your results.