As a business owner that’s serious about advertising, you may already know about the many benefits of phone call tracking. Call tracking is a simple way of maximizing your advertising dollars by focusing them on the most affective areas. With call tracking you get recorded information from all of your incoming calls, including the conversation. This way, you’ll know exactly where all your new clients are coming from. This makes it very simple to determine your Return on Investment (ROI) on every form of advertising that you’re currently using.