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On September 27, 2011 Google became a “teenager” achieving it 13th Birthday. Google is the most popular search engine in use in the world today. “Google is a little unusual among dot-coms because it competes based on performance, not glitter,” says David C. Croson , professor of operations and information. “It’s simply the best at search, period. It finds pages that other search engines can’t find. And when you search 30 times a day, as I do, performance is what matters.”

The recent introduction of the latest Google search algorithm, widely called Panda, had a great impact on the query outcomes. Web sites that are relying on Google for their traffic suddenly had a steep drop in visitors that in turn caused a drop in their revenues at the same time. Some organizations even went as far as laying off their employees because their revenues could no longer sustain their prior operations. The algorithm changes had forced webmasters and Search engine optimization specialists to rethink their search engine optimization techniques.