An introduction to pay per click pricing
When looking in to starting a ppc management there is one consistent factor that you will be paying google will be debiting your credit card each month for the amount of clicks to your website. Firstly most businesses have their payment taken as a direct debit each month. Pre payment is a good option for those advertisers looking to get started that are conservative about how much they want to invest. The downside with this is your return on investment will always be capped and you could be using up your spend early in the month and missing out on clicks and sales that end up going to your competitors.
